This is a blog post by Antonio Neves, host of MSN.com program called "Cool Runnings".
Although we hassled him and called him Tracy Morgan for most the day, he took it well and worked hard. He and his crew worked with us and followed us around on one February day in 2009. Check out the videos they compiled here:
http://businessonmain.msn.com/
Pike Place Fish: The Inside Scoop on Becoming World Famous
On the surface, the open-air Pike Place Fish Market in Seattle is what you tend to expect. A diverse spread of fresh fish, fishmongers playfully barking at — and entertaining — customers and, of course, flying fish, crab and lobster tails. But beneath the surface is a team and philosophy that go beyond any newspaper headline or story.
As legend has it, when Pike Place Fish Market almost went out of business in the mid-1980s, it was saved when an employee said it should become “world famous.” Over the course of the next few years, that’s exactly what Pike Place Fish Market did. But for the life of me I couldn’t fathom what being “world famous” meant. Moreover, how does being “world famous” translate to success and, more important, more revenue? I asked members of the whole team what being “world famous” meant to them and, surprisingly, no one mentioned anything regarding fish or sales numbers. The varied answers all hinged on a consistent theme: Making a difference in the lives of others. Yes, these tough guys who sell fish want to make your life better. Whether while unloading fish from a truck at 6 a.m., entertaining customers or cleaning up at the end of the day, they’re not just making someone’s day — they’re working to change the world. It all starts with them and a choice they make every morning when they wake up.
To read more from Antonio, go here to follow his blog
http://businessonmain.msn.com/knowledgeexchange/articles/salesandmarketing.aspx?cp-documentid=18684152
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